David Jones x VOGUE

I managed a six-month strategic content partnership with Vogue, leveraging their authority in beauty to drive new customer acquisition and reinforce David Jones’ positioning as the destination for luxury beauty. The partnership delivered rich, storytelling-led content featuring Friends of David Jones ambassadors and industry experts, with placements curated to reflect strategic category priorities. Participating brands invested for inclusion, generating incremental revenue for the beauty business while ensuring the content was both editorially credible and commercially effective.

I played a critical role in shaping all content to protect and amplify David Jones’ brand voice, ensuring our positioning remained front and centre across every asset. This included guiding scripting, advertorial and editorial placements on Vogue.com, and adapting content for paid media. Content was pulsed across owned and paid channels, delivering reach, credibility and traffic by combining David Jones’ exclusivity with Vogue’s editorial influence.