The Beauty Cut

I developed and launched The Beauty Cut, David Jones’ first editorial beauty platform, partnering with 100+ beauty brands to produce elevated still and video content to strengthen David Jones’ authority as the home of luxury beauty. Structured as both a storytelling and commercial platform, it unlocked incremental revenue for the beauty business through brand buy-in. I managed the content strategy, content calendar and end-to-end production, ensuring assets were leveraged seamlessly across owned and paid channels and key marketing levers.

Agency Partner: Paper Stone Scissors